Starvation - Marketing or Reality?

How many times did you hear in the past something like "If you go under 1000 calories you are starving"? The fact is starvation is when you do not get energy or nutrients, absolutely nothing, that is starvation. If you do not eat for 5 hours you will not starve. There are many cases of individuals undergoing days of not eating and not losing muscle mass (that much anyway).

Starvation quickly became a marketing method. I mean marketers use it as a tactic to scare people into buying supplements. This works very well with Americans because you basically end up telling people that you can lose fat by eating more, this linked with starvation marketing techniques. It sells!

By lowering calories the metabolism goes down. This is not damaging and is also not starvation. There are many diets of around 1500 calories that offer more nutrients than a 3000 calorie diet. The fact that your metabolism gets slower is not bad and after reaching your weight losing goal it does not really matter weather your metabolism is fast or not. That is when you do not have to lose fat anymore so you can keep the metabolism down.